Independent distributors lose to Big Box every day. Here is why.
ShelfDeck is an AI agent that autonomously designs, manages, and optimizes your Point of Sale displays. It monitors compliance, generates new display concepts, and reports outcomes — while you focus on your business.
The gap
They spend heavily on trade marketing but have no visibility into execution. Half of planned displays never get set. The other half get pulled after week one.
Point-of-sale tracking happens in spreadsheets and WhatsApp threads. When a manufacturer asks for compliance data, the answer is a guess. When a display fails, nobody knows until the quarterly review.
ERPs handle inventory. POS systems handle transactions. Shelf intelligence tools do audits. But nobody builds the display concepts, manages deployment, monitors compliance, and reports ROI in one autonomous loop.
The loop
AI generates POS display concepts based on your product catalog, seasonal calendars, and store layout data. You approve or adjust — or let it run autonomously.
Display briefs are sent directly to store teams with visual specs, placement instructions, and timeline. The agent tracks dispatch and flags delays before they become gaps.
Compliance is tracked continuously via photo uploads, store visits, or IoT sensors. The agent flags out-of-spec, missing materials, and competitor activity in real time.
Outcomes feed back into the design engine. High-performing display types get auto-promoted. Underperformers are flagged and redesigned. Reports go to you and your manufacturers monthly.
What it does
Upload your catalog. The AI generates display concepts with color palettes, layout specs, and material requirements — ready to send to your store teams.
Field reps and store managers upload photos. ShelfDeck scores compliance automatically. Issues are flagged the same day, not at the next review cycle.
Store 14 — Paints aisle — Hero SKU missing. Last seen 6 days ago. Rep assigned: Marco B.
Your manufacturer partners want proof their trade spend works. ShelfDeck generates automated compliance reports with photos, scores, and benchmark comparisons — sent directly from the agent.
Who it's for
ShelfDeck was designed around how the best distributors actually win shelf space — not how consultants think they should.
You stock 8 brands. You have two marketing people. Manufacturers demand compliance reports you cannot produce. ShelfDeck is your trade marketing department — autonomous, consistent, report-ready.
You run 12-40 locations. Each store manager handles displays differently. ShelfDeck standardizes execution across every branch and gives you chain-level visibility in one dashboard.
You fund trade marketing but have no visibility into whether displays actually run. ShelfDeck gives you real-time compliance data across every distributor partner — proof of ROI, finally.
"The manufacturer that helps distributors sell more wins the shelf. That has always been true. What has never been true before is having an AI agent that does that work for you — 24 hours a day, across every store, without a dedicated team."
Product, engineering, marketing, ops — all run by your AI co-founder. Daily progress on your product. No pauses between cycles.